Skip to content

Social networking = Plan B

March 30, 2009
tags:
Nothing short of a volcano should keep you from publishing on the Web.

Nothing short of a volcano should keep you from publishing on the Web.

I blogged about this on my company blog earlier today, but I thought it was worth saying again, publicly.

If you’re a new media person having a hard time selling your bosses on the idea of social networking, here’s something to consider: If you’re in the middle of some breaking news and your Web site goes down, do you have a backup plan?

The Washington State Department of Transportation fell back on its Twitter feed (as well as a few other tools) when major snowstorms hit Seattle earlier this year and high traffic overwhelmed their Web site’s servers.

If your newsroom ended up in a similar situation, would you have similar tools available? Have you bothered to promote them enough to the point that they’d actually be useful?

Obviously there are many more applications to social media than as a grade school earthquake survival kit (that’s just what we had here in Washington when I was a kid), but this one may appeal to even the stodgiest of Old Media curmudgeons.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: