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Journalism as the stay-at-home spouse

May 28, 2009

See? The Houston Chronicle's OK with it.

I don’t want to misquote Michelle Nicolosi and David Horsey, but it sounds like what they’re saying (essentially) is that if Lolcats sell, why not sell them and use the money to fund journalism? Yeah, yeah—people will pay whether they like it or not. But once we’re all in agreement that that’s not true, we’ll have to start coming up with some real ideas.

One of those ideas—and what I believe Nicolosi and Horsey were talking about—is what I like to call the stay-at-home-spouse model. Basically, we find something to make money and give some of that money to journalism even though it isn’t technically making any of its own (though it’s still playing an important part in all our lives)—just like a stay-at-home spouse. There are potential conflicts, but I actually think there are less than with the current supported-by-ads model (if the money’s just being funneled, the ad and editorial teams are almost permanently split).

2 Comments leave one →
  1. James B. permalink
    June 5, 2009 11:48 am

    Haha, speaking of Lolcats I stumbled upon this one promotion on the official Mariners website. They designate July 9th as “Cheezburger Night,” and invite you to come to the pre-game festivities to meet “Chief Cheezburger Ben Huh,” while giving out for free perhaps the cheesiest t-shirt you will ever see (it’s Cheezburger night I guess). I did not know what in the world I was looking at until finding out what cultural reference they were conveying (I’ve seen Lolcats pictures around before, I just didn’t know they were part of some meme). I have the link below; I’ve described as much as can possibly be put into words:

  2. June 5, 2009 1:01 pm

    I saw that, but what’s odd is that the ICanHasCheezburger guys don’t seem to be involved (ICHC is based locally, I believe in Queen Anne).

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