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Why doesn’t USA Today sell its iPhone platform to other news outlets?

June 18, 2009

One of the headlines generating Twitter chatter yesterday was “USA Today Regrets its iPhone app is Free & is “Stunned” By its Growth”.

First of all: Why the hell would you launch an app you don’t have any faith in? (And what about the app had developers so skeptical?)

Second: Giving the app away for free was regrettable (I personally love the app and would’ve easily dropped a few bucks on it), but since it is so successful, why not sell the guts of it to other news outlets? I certainly don’t have any figures to back this up, but it seems to me USA Today could make quite a killing pimping out its mobile platform to smaller newsbrands that don’t have the money to house their own developers, but still see the need for a mobile app.

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